Monday, 28 March 2011

Launching and News of Proton Persona Products

Proton invited a few Persona Elegance pre-launch booking customers from East Malaysia to the launch of the new Persona Elegance at their COE headquarters by the KESAS highway yesterday. They were also here to visit Proton’s plant, Proton’s test track and of course the launch itself. It’s all part of the My Proton Journey program.


Proton Persona Elegance facelift – FULL DETAILS!

We just got back from the launch of the facelifted Proton Persona, which is officially called the Proton Persona Elegance. Available in three trim levels – Base Line, Medium Line and High Line – the Persona Elegance is powered by the familiar 1.6-litre Campro IAFM engine with 110 bhp at 6,500 rpm and 148 Nm of torque from 4000 rpm. Buyers can choose between a four-speed automatic or five-speed manual, but the High Line model only comes with the auto ‘box.

Although output remains, the Campro IAFM in the Persona Elegance comes with a new 32 bit ECU from Continental, which also supplied the previous 16 bit version. According to a Proton source, the new 32 bit ECU has more capabilities compared to the older 16 bit version – capable of more inputs, you can configure more parameters, and it can also interconnect with more systems such as “talking” to a Body Control Module such as the one in the Exora.