Monday, 28 March 2011

Launching and News of Proton Persona Products

Proton invited a few Persona Elegance pre-launch booking customers from East Malaysia to the launch of the new Persona Elegance at their COE headquarters by the KESAS highway yesterday. They were also here to visit Proton’s plant, Proton’s test track and of course the launch itself. It’s all part of the My Proton Journey program.


Proton Persona Elegance facelift – FULL DETAILS!

We just got back from the launch of the facelifted Proton Persona, which is officially called the Proton Persona Elegance. Available in three trim levels – Base Line, Medium Line and High Line – the Persona Elegance is powered by the familiar 1.6-litre Campro IAFM engine with 110 bhp at 6,500 rpm and 148 Nm of torque from 4000 rpm. Buyers can choose between a four-speed automatic or five-speed manual, but the High Line model only comes with the auto ‘box.

Although output remains, the Campro IAFM in the Persona Elegance comes with a new 32 bit ECU from Continental, which also supplied the previous 16 bit version. According to a Proton source, the new 32 bit ECU has more capabilities compared to the older 16 bit version – capable of more inputs, you can configure more parameters, and it can also interconnect with more systems such as “talking” to a Body Control Module such as the one in the Exora.



It is more of a future-proofing and cost-effectiveness move. Torque and power output remains the same as before. Firstly, Siemens VDO have been moving their global ECU manufacturing to 32 bit being the minimum, so it is not feasible for Proton to continue ordering 16 bit ECUs when the 32 bit version can be had at a far more competitive price. This move is also in preparation for the new Project Phoenix engine that we will soon see in Protons, which will require the capabilities of the new ECU.

The changes go beyond just an aesthetic make-over. We already know there’s a new bodykit, front grille, bumpers and new LED tail lamps. But beyond that, here’s what’s different:

The seat backrest angle has been changed to offer better comfort.
Extra soundproofing material has been added to pillars to improve interior NVH.
Despite power output and torque being the same, a source has indicated that the engine should feel livelier and more responsive. We’ll try to get an initial impression from the showrooms over this weekend.

The original story continues below…

There are a couple of changes to the exterior. As all of you already know from our previous reveals, the Persona Elegance comes with a new rear lamp cluster, now with LED brake lights. The nine LEDs are arranged in two rows – four up and five down. All trims except for the Base Line come with a bodykit, slim rear spoiler and foglamps, although the turning lamps on the side mirrors (illuminates in a cool light bar form) and chrome door handles are standard across the board.